Byars Packaging

Byars is a one-stop shop for Disposable & Biodegradable Packaging. Proudly servicing the Geelong region since 1985.
Contract Role: UX + Digital Design (2022)
Tasks: UX Design strategy, Personas, Low-high, fidelity design concepts.
Tools: Adobe XD, Photoshop, Canva

What their target market required

  • Quick and easy - comms, ordering, delivery

  • A personal experience and products that match their brand and ethos

  • Request a quote/ take orders

  • Make their products look good - aesthetically pleasing

  • Confidence and trust - peace of mind

  • Value - quality vs cost

  • Understanding range

  • Sustainability - makes them look good (shared positive impact)

Overview-byars.png

Circa 2013

The recently purchased Byars, local packaging supplier brand, is an established brand yet needed a refresh.

This included a visual refresh, update to systems and processes elevating their brand to represent the new direction.

User Personas

After analysing the primary research (conducted prior to working with the agency) I was able to synthesise the data and come up with the following personas.

  • Sell an experience

  • Simple process and trusted partner

  • Client relationship

Catering company owner_ Values professional connections and relationships.png
Local café owner_ Needs a simple process & more time.png
Take Away cafe_ Wants to give back.png

Low fidelity home page designs

Idea generation and concept designs

  • Home page design option 1

  • Home page design option 2

Creative design concept ideas

  • Clear categories

    Clear categories visible on the home page will make purchasing a streamlined process. Our persona will also be able to see that Byars is a one-stop-shop for packaging.

  • Colours and textures

    Curved shapes are used throughout the designs that reference packaging (flat pack) shapes.

    Earthy colours represent the brand’s values and speak to the personas who want guilt-free packaging.

  • Personal touch

    A video showing raw content (behind the brand) will give customers a close insight into the brand, its values and a face to the name. This will speak to the persona who wants that special connection.

High fidelity home page designs

Byars Home – high fidelity v1.jpg
Byars – About us v2.png
Byars – shop page – 1.png
Byars – product page – 2.png

View finished project at byars.com.au

Retro: All designs were handed over to developers overseas to build. Some changes have been applied since handover.